Sponsorship Opportunities

As a 501(c)3 nonprofit organization, the Crim Fitness Foundation relies upon a large number of corporate and nonprofit partners. We pride ourselves on providing quality events, programs, and services to the community that support the physical, mental, and social wellbeing of more than 20,000 Flint and Genesee County residents.

Because of the Crim’s longstanding reputation and state-wide reach, we are able to provide excellent benefits to all of our partners. There are many ways to invest and support. Please feel free to check out our opportunities listed by program area, below!

Questions? Call Brandon at 810-235-7131 or email at bmorgan@crim.org.

Expo Booths

$700

Apply for your booth at the massive Crim Expo! Interact with more than 20,000 visitors at this two-day event.
August 2027

Apply for your booth at the massive Crim Expo! Interact with more than 20,000 visitors at this two-day event.
August 2027

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Presenting Sponsor: Crim50 Medal

SOLD

The Crim is ready to launch a once-in-a-lifetime finisher medal for all participants in the 10-mile, 5-mile, and 5K. Don’t miss your chance to have your logo engraved on each one.

The Crim is ready to launch a once-in-a-lifetime finisher medal for all participants in the 10-mile, 5-mile, and 5K. Don’t miss your chance to have your logo engraved on each one.

Presenting Sponsor: Crim50 Street-Level Sponsor

$10,000

Lightpole banners, start and finish scrim, signage, and more. Help support our takeover of downtown Flint and support the branding for Crim50!

Lightpole banners, start and finish scrim, signage, and more. Help support our takeover of downtown Flint and support the branding for Crim50!

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Presenting Sponsor: The Crim50 Commemorative Book

SOLD

The Crim is excited to announce a commemorative Crim50 book. Be the presenting sponsor and get your logo prominently displayed on the book and in all related marketing!

The Crim is excited to announce a commemorative Crim50 book. Be the presenting sponsor and get your logo prominently displayed on the book and in all related marketing!

Back Page Premier Advertiser: The Crim50 Commemorative Book

SOLD

If you would like to learn more about this opportunity to support our mission, please click the button below or contact Brandon Morgan, Director of Development, at bmorgan@crim.org or at 810-235-7131.

If you would like to learn more about this opportunity to support our mission, please click the button below or contact Brandon Morgan, Director of Development, at bmorgan@crim.org or at 810-235-7131.

Full Page Silver Advertiser: The Crim50 Commemorative Book

SOLD

If you would like to learn more about this opportunity to support our mission, please click the button below or contact Brandon Morgan, Director of Development, at bmorgan@crim.org or at 810-235-7131.

If you would like to learn more about this opportunity to support our mission, please click the button below or contact Brandon Morgan, Director of Development, at bmorgan@crim.org or at 810-235-7131.

Presenting Sponsor: Crim50 Historical Archive Experience

$7,500

Crim has a ton of history and we are excited to showcase it in an immersive exhibit. Help us make this a reality by becoming the sponsor!

Crim has a ton of history and we are excited to showcase it in an immersive exhibit. Help us make this a reality by becoming the sponsor!

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Crim x Sloan Exhibit Sponsor

$1,500

Crim will have two museum exhibit boxes at Sloan Museum to honor Crim50. You could be the sponsor of one or both!

Crim will have two museum exhibit boxes at Sloan Museum to honor Crim50. You could be the sponsor of one or both!

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Crim Finisher Bell

PENDING

If you would like to learn more about this opportunity to support our mission, please click the button below or contact Brandon Morgan, Director of Development, at bmorgan@crim.org or at 810-235-7131.

If you would like to learn more about this opportunity to support our mission, please click the button below or contact Brandon Morgan, Director of Development, at bmorgan@crim.org or at 810-235-7131.

Title, Festival of Races

SOLD

Health Alliance Plan continues to proudly serve as the Title Sponsor for Crim’s 50th Festival of Races!

Health Alliance Plan continues to proudly serve as the Title Sponsor for Crim’s 50th Festival of Races!

Crim Elite Field Title Sponsor

Inquire for Pricing

The Crim will be making some landmark announcements very soon related to the elite field at Crim50. Please inquire if you interested in this one-time-only Title Sponsorship.

The Crim will be making some landmark announcements very soon related to the elite field at Crim50. Please inquire if you interested in this one-time-only Title Sponsorship.

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Title Sponsor, Ten Mile

SOLD

Consumers Energy continues to proudly serve as the Title Sponsor for our 50th 10-mile race!

Consumers Energy continues to proudly serve as the Title Sponsor for our 50th 10-mile race!

Title Sponsor, Five Mile

SOLD

Al Serra Auto Plaza Consumers Energy continues to proudly serve as the TItle Sponsor for our Crim 5 Mile Race!

Al Serra Auto Plaza Consumers Energy continues to proudly serve as the TItle Sponsor for our Crim 5 Mile Race!

Title Sponsor, 5K

Inquire for Pricing

Become the Title Sponsor of the Crim 5K, a premiere event at one of the industry’s most popular distances. Your logos on shirts, medals, race bibs, and more! Send us an inquiry to learn more about the unique benefits of this partnership!
November 2026 – September 2027

Become the Title Sponsor of the Crim 5K, a premiere event at one of the industry’s most popular distances. Your logos on shirts, medals, race bibs, and more! Send us an inquiry to learn more about the unique benefits of this partnership!
November 2026 – September 2027

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Title Sponsor, Michigan Mile

PENDING

The Michigan Mile is the Friday Night kickoff to the Festival. Your logo on race bibs, shirts, medals, and more! Send us an inquiry to learn more about the unique benefits of this partnership!
November 2026 – September 2027

The Michigan Mile is the Friday Night kickoff to the Festival. Your logo on race bibs, shirts, medals, and more! Send us an inquiry to learn more about the unique benefits of this partnership!
November 2026 – September 2027

Title Sponsor, Teddy Bear Trot

SOLD

Support our youth runners by sponsoring the Teddy Bear Trot – a historic run from Flint City Hall to the Crim Finish Line. Your logo on race bibs, shirts, medals, and more! Send us an inquiry to learn more about the unique benefits of this partnership!
November 2026 – September 2027

Support our youth runners by sponsoring the Teddy Bear Trot – a historic run from Flint City Hall to the Crim Finish Line. Your logo on race bibs, shirts, medals, and more! Send us an inquiry to learn more about the unique benefits of this partnership!
November 2026 – September 2027

Presenting Sponsor, Wheelers and Hand Cyclists

$10,000

The Wheelers, Hand-Cyclists, and Para-Athletes are the first participants to take off on the fabled blue line. Help support this aspect of the 10-Mile race by becoming a sponsor! Send us an inquiry to learn more about the unique benefits of this partnership!
November 2026 – September 2027

The Wheelers, Hand-Cyclists, and Para-Athletes are the first participants to take off on the fabled blue line. Help support this aspect of the 10-Mile race by becoming a sponsor! Send us an inquiry to learn more about the unique benefits of this partnership!
November 2026 – September 2027

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Presenting Sponsor, Crim Half Marathon

SOLD

Our popular bundle races always sell out – this one is for those completing both the 10-mile and 5K on race day! Your business can become Title Sponsor for the 2027 Crim Half Marathon!
November 2026 – September 2027

Our popular bundle races always sell out – this one is for those completing both the 10-mile and 5K on race day! Your business can become Title Sponsor for the 2027 Crim Half Marathon!
November 2026 – September 2027

Presenting Sponsor, Bobby Challenge

SOLD

Total Benefit Systems continues to proudly serve as the Title Sponsor for the Bobby Challenge.

Total Benefit Systems continues to proudly serve as the Title Sponsor for the Bobby Challenge.

Crim’s Official EMS Support Team

SOLD

Patriot Ambulance continues to serve as the Crim’s Official EMS Support Partner!

Patriot Ambulance continues to serve as the Crim’s Official EMS Support Partner!

Crim Start Line, Presenting Sponsor

SOLD

Every Crim participant crosses the same start line on race day, right in the heart of downtown Flint. Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

Every Crim participant crosses the same start line on race day, right in the heart of downtown Flint. Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

Crim Finish Line, Presenting Sponsor

SOLD

What’s more fun than the finish line on Crim day? Help every athelte celebrate their accomplishment by beoming the Presenting Sponsor of the Crim Finish Line!
January – September 2027

What’s more fun than the finish line on Crim day? Help every athelte celebrate their accomplishment by beoming the Presenting Sponsor of the Crim Finish Line!
January – September 2027

Crim’s Official Tailgate Sponsor

PENDING

Help encourage all participants while they run and celebrate tailgate style all along the course! Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

Help encourage all participants while they run and celebrate tailgate style all along the course! Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

Crim Race Expo, Presenting Sponsor

$10,000

More than 20,000 community members enjoy the excitement of the expo each year, where more than 50 vendors are featured. Additionally, all participants must attend to pick up their race packets. Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

More than 20,000 community members enjoy the excitement of the expo each year, where more than 50 vendors are featured. Additionally, all participants must attend to pick up their race packets. Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

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Crim Festival Stage, Official Sponsor

$10,000

Every year, the Crim Festival Lot features a stage and live music for participants and community members. Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

Every year, the Crim Festival Lot features a stage and live music for participants and community members. Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

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Crim Festival Lot, Official Sponsor

$15,000

The Festival Lot is home to downtown’s biggest party for runners, walkers, spectators and community members. Pizza, beer, live music – it all happens here! Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

The Festival Lot is home to downtown’s biggest party for runners, walkers, spectators and community members. Pizza, beer, live music – it all happens here! Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

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Crim Race Week Guide, Official Sponsor

$3,500

The Crim’s digital race week guide is a 25-page e-booklet that is sent to every registered racer at least three times. It is also posted on the Crim’s website and pushed on social media. This guide covers everything racers need to know for Festival week. Sponsorship includes exclusive branding and a full page ad!
June – August 2027

The Crim’s digital race week guide is a 25-page e-booklet that is sent to every registered racer at least three times. It is also posted on the Crim’s website and pushed on social media. This guide covers everything racers need to know for Festival week. Sponsorship includes exclusive branding and a full page ad!
June – August 2027

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Crim’s Official Beverage Provider

SOLD

J.P. O’Sullivan Distributing continues to serve as the Crim’s Official Beverage Provider!

J.P. O’Sullivan Distributing continues to serve as the Crim’s Official Beverage Provider!

Crim Packet Pickup, Presenting Sponsor

SOLD

RMI proudly returns as the presenting sponsor for Crim’s Packet Pickup!

RMI proudly returns as the presenting sponsor for Crim’s Packet Pickup!

Crim’s Volunteer Service Sponsor

$5,000

Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

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Crim’s Official Physical Therapy Sponsor

SOLD

Primary Prevention Physiotherapy continues to proudly serve as the Crim’s Official Physical Therapy Partner!

Primary Prevention Physiotherapy continues to proudly serve as the Crim’s Official Physical Therapy Partner!

Crim Gear Check Sponsor

$1,000

Sponsor the Gear Check tent on the Festival Lot where all participants stowe their belongings while they run or walk.
January – September 2027

Sponsor the Gear Check tent on the Festival Lot where all participants stowe their belongings while they run or walk.
January – September 2027

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Crim’s Official Water Provider

SOLD

November 2026 – September 2027

November 2026 – September 2027

The Official Hotel of the Crim

$2,500

Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

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Crim Virtual Races, Official Sponsor

SOLD

In 2026, Crim had participants from around the world participate in multiple race distances virtually. Send us an inquiry to learn more about the unique benefits of this partnership!
November 2026 – September 2027

In 2026, Crim had participants from around the world participate in multiple race distances virtually. Send us an inquiry to learn more about the unique benefits of this partnership!
November 2026 – September 2027

Official Neighborhood Impact Party Sponsor (3 Available)

$3,000

The Crim supports 3 massive parties along the course for neighbors to come together, celebrate, and cheer participants on! Brand these parties and come hang out!
January – September 2027

The Crim supports 3 massive parties along the course for neighbors to come together, celebrate, and cheer participants on! Brand these parties and come hang out!
January – September 2027

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Official Course Entertainment Sponsor

$5,000

Crim closes hundreds of intersections and features dozens of course entertainers along each race course. Your business can be represented in all of these areas! Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

Crim closes hundreds of intersections and features dozens of course entertainers along each race course. Your business can be represented in all of these areas! Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

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Official Equipment Provider of Crim

PENDING

Summer 2027

Summer 2027

Official Sustaiability and Recycling Partner

$2,500

Become a sponsor and help the Crim realize its goal of putting on a zero-waste festival!
Summer 2027

Become a sponsor and help the Crim realize its goal of putting on a zero-waste festival!
Summer 2027

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Crim Instant Results and Photos, Official Sponsor

SOLD

Be the sole sponsor of Crim results for all participants, as well as the 75,000 individualized race-day photos. Get your logo on the web pages and custom photo overlays for all results, photos, and finisher certificates.
November 2026 – September 2027

Be the sole sponsor of Crim results for all participants, as well as the 75,000 individualized race-day photos. Get your logo on the web pages and custom photo overlays for all results, photos, and finisher certificates.
November 2026 – September 2027

Official Post-Race Yoga Sponsor

$2,000

Help athletes recover and support our multiple sessions of post-Festival Yoga!
Summer 2027

Help athletes recover and support our multiple sessions of post-Festival Yoga!
Summer 2027

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Sports Family Fun Zone Sponsor

$2,500

The Crim Sports Team builds a massive Family Fun demonstration at the Crim Festival each year complete with games, food, merch and more. Support this awesome installation for families!
Summer 2027

The Crim Sports Team builds a massive Family Fun demonstration at the Crim Festival each year complete with games, food, merch and more. Support this awesome installation for families!
Summer 2027

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Official Festival Shipping Container Store and Selfie Station Sponsor

$3,000

The big yellow shipping container is selfie-central on the Festival lot and it also doubles as our race merchandise shop. Capitalize on the huge crowds by sponsoring this post-race favorite.
Summer 2027

The big yellow shipping container is selfie-central on the Festival lot and it also doubles as our race merchandise shop. Capitalize on the huge crowds by sponsoring this post-race favorite.
Summer 2027

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Course Water Stations (12 Total)

$3,000

Be on the course to support the hydration needs of all participants – a great way to see the action and get your group volunteering. Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

Be on the course to support the hydration needs of all participants – a great way to see the action and get your group volunteering. Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

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Course Mile Markers (9 Total)

$1,000

Get your signage, brand, and people on the course at a mile marker. Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

Get your signage, brand, and people on the course at a mile marker. Send us an inquiry to learn more about the unique benefits of this partnership!
January – September 2027

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Presenting Sponsor, Flint Community Training Program

$7,500

The Flint Community Training Program is a place-based training offering for Flint residents and meets at more than a dozen locations in the city. Get exclusive promotion to this group with your support!
May – September 2027

The Flint Community Training Program is a place-based training offering for Flint residents and meets at more than a dozen locations in the city. Get exclusive promotion to this group with your support!
May – September 2027

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Crim Training Program Calendar, Official Sponsor

$3,000

Sponsor the training calendar that goes to more than 1,200 runners and walkers in the Crim Training Program! Send us an inquiry to learn more about the unique benefits of this partnership!
May – September 2027

Sponsor the training calendar that goes to more than 1,200 runners and walkers in the Crim Training Program! Send us an inquiry to learn more about the unique benefits of this partnership!
May – September 2027

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Crim Training Program Official Massage Partner

$1,000

Become the Official Massage Partner of the Crim Training Program. Send us an inquiry to learn more about the unique benefits of this partnership!
May – September 2027

Become the Official Massage Partner of the Crim Training Program. Send us an inquiry to learn more about the unique benefits of this partnership!
May – September 2027

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Crim Training Packet and Kickoff Party Sponsor

$2,500

Become the Official Sponsor of the Crim Training Kickoff where more than 1,200 athletes grab their packets and meet for their first run or walk of the year.
April – May 2027

Become the Official Sponsor of the Crim Training Kickoff where more than 1,200 athletes grab their packets and meet for their first run or walk of the year.
April – May 2027

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Crim Official Training Center

PENDING

Become the official training and fitness center of the Crim Training Program! Send us an inquiry to learn more about the unique benefits of this partnership!
May – September 2027

Become the official training and fitness center of the Crim Training Program! Send us an inquiry to learn more about the unique benefits of this partnership!
May – September 2027

Run Your Ice Off Winter Party Run

$2,500

Crim will be hosting a huge winter fun run in February to kick off the year and run your ice off! Inquire if you’d like more details on how you can support it!
January – March 2027

Crim will be hosting a huge winter fun run in February to kick off the year and run your ice off! Inquire if you’d like more details on how you can support it!
January – March 2027

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Crim Half Marathon Training Program

$3,000

New this year! A fall Crim Half Marathon Training Program! Be the first-ever sponsor to support this new offering.
July – October 2027

New this year! A fall Crim Half Marathon Training Program! Be the first-ever sponsor to support this new offering.
July – October 2027

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Crim Training Program Podiatry Sponsor

SOLD

Become the official foot care provider of the Crim Training Program! Send us an inquiry to learn more about the unique benefits of this partnership!
May – September 2027

Become the official foot care provider of the Crim Training Program! Send us an inquiry to learn more about the unique benefits of this partnership!
May – September 2027

Official Chiropractic Sponsor

$2,500

Get year-round exposure and direct connection to thousands of athletes by becoming the Official Chiropractic Sponsor of the Crim! Send us an inquiry to learn more about the unique benefits of this partnership!
May – September 2027

Get year-round exposure and direct connection to thousands of athletes by becoming the Official Chiropractic Sponsor of the Crim! Send us an inquiry to learn more about the unique benefits of this partnership!
May – September 2027

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Sponsor Your Employees or Host Your Own Training Group

Inquire for Pricing

Summer 2027

Summer 2027

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