Crim’s Next Era: Get To Know Crim’s CEO Lauren Holaly

My history with the Crim started long before I ever thought about becoming the CEO. It goes all the way back to my first running of the Teddy Bear Trot in 1989. And while I was never too far away from Flint or the Crim Festival of Races, it would be nearly twenty years before I came back to the Crim as an employee. Growing up in Grand Blanc, I was always active in Flint and Genesee County, including running or walking a Crim event each year with my family.

After high school, I left Flint to earn a Bachelor of Social Work degree from Western Michigan University and a Master’s in Social Work from the University of Michigan. To my classmates’ astonishment, my goal was always to return to Flint to use my skills in community organization. In 2008, Gerry hired me as the Active Living Coordinator. I was charged with bringing together diverse partners through the Safe & Active Genesee for Everyone (SAGE) coalition to solve policy, system, and environmental barriers to health. After successfully building the capacity of the SAGE Coalition and integrating active living into the culture of the organization, I was ready to take on a new challenge. 

Since 2015 I’ve served as the Vice President of Community Impact, launching the reimagined Flint Community Education Initiative which now serves 13 schools and thousands of families. I’ve also become a runner, leading a CrimFit Training Group for multiple years and completing ten 10-mile Crim races. I’ve continued to make the Crim a family tradition and it now includes my husband Cody and daughters Quinn (4) & Rozlyn (2). 

I couldn’t be more grateful and humbled to be the next CEO of the Crim Fitness Foundation. I am so thankful to the many people I have had the privilege to learn from and work with on many initiatives throughout the greater-Flint area. I am committed to continuing to work alongside our community members to meet the needs and challenges that arise. I am especially excited to continue the Crim’s legacy of service and to cultivate the next generation of leaders who believe in our community’s health.